St. Lucia News: Marketing St. Lucia

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We thought it was time for St. Lucians and other stakeholders to come, work and move forward together. But in order to do that, we all need to know what is actually happening in St. Lucia. So we are here to provide a service to the St. Lucia community, by providing up to date, relevant and objective news and information about St. Lucia Estuary, South Africa.

If anything happens in St. Lucia , many stories start to go around. We hope, through professional journalism, to separate fact from fiction, to bring you the objective truth without choosing sides. That is what journalism is all about. If you've heard anything and want to know what really happened, send us an email (TamlynHead@gmail.com) and we'll investigate what's actually going on, and provide our findings in an objective manner on this site. Make sure you subscribe to this blog by leaving your email address on the right of this page, so whenever a new news item is published, you get to know about it.

As an additional service, we offer a business directory, an agenda of activities organised in St. Lucia, as well as an up to date listing of employment and housing opportunities.

In other words, if you wanna know what's really happening in St. Lucia, this is the place to look at!

Friday, January 25, 2013

Marketing St. Lucia

From the 8th 'til the 13th of January St. Lucia Estuary was well represented at the annual Vakantiebeurs Travel Expo in The Netherlands. This Travel Fair takes place in a central city in the Netherlands and 160 countries exhibit on a total surface area of about 16 soccer fields. In one of the halls there was a complete section set aside for South Africa, aptly called 'The South Africa Village'. Advantage Tours & Tailor Made Safaris were kindly invited to share the Tourism KZN stand this year where, on behalf of all tourism stakeholders of the province, they tried their very best to convince the Dutch public to consider visiting KZN on their next visit to South Africa!
With just over 100 000 visitors the travel fair was well visited and the stands from Tourism KZN were popular stops for people exploring the South Africa Village. Although the entire province was marketed, the marketing material from Advantage Tours and Tailor Made Safaris covered the Elephant Coast, iSimangaliso Wetland Park and St. Lucia Estuary in particular. Below are some photos to give you an idea of what the stands looked like.